Mass Communication
Learn how you can capitalise on the rising
global demand to connect with audiences
What is Mass Communication?
Mass communication is defined as the exchange of information on a large scale to a wide audience. The information exchange takes place through television, prints (posters, newspapers, magazines etc.), radio and the Internet.
To impart information, content is created. Content can be in the form of writing, graphics, photography or video. Each type of content and medium used may be a field in its own right (journalism, broadcasting, advertising etc).
A mass communication graduate will have a variety of skills such as interpersonal communication, writing skills, public speaking, video editing, photography, media strategies, marketing communication and more.
Fields of Mass Communication
Present written stories and news via news publications, magazines or online media platforms
Cover anything from the world events to social issues. Delivering content through radio, television and digital media
Promote products or services through various mediums such as advertising, billboards, websites or social medias which encourages creativity and visual content
Generate targeted messages between organizations and the public
Minimum Requirements for a Degree in Mass Communication
The standard duration for a mass communication degree is three years with three to four months of internship included. However, the year of studies may vary according to your foundation or pre-university qualifications.
Do note different universities have varying requirements.
How does your Education Pathway look like?
We offer a wide range of education pathway options degree to suit your every need. Want to know more about your pathway to success? Our friendly counsellors would love to assist you.
